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Project Management and Stakeholders

by gbaf mag

The Management Process, starts with the three fundamental elements with which a management professional deals: people, ideas, and things. Organization of these three elements in the right fashion, is directly proportional to strategic thinking (which planning is also a vital component), management, and leadership. Let us have a look at each of them:

A management process, which has been effectively applied, will be able to handle even the most severe problems with utmost ease. It helps managers solve problems, organize them, prioritize them, arrive at solutions, ensure that they are implemented, manage resources, evaluate results, and make plans in order to achieve desirable goals. A good manager will always aim at building a strong structure, which will be supportive to all the other processes that he or she is implementing. A good manager will always try to build up a hierarchy, from top to bottom, from bottom to top.

Strategic thinking is one of the most important principles of management. It is defined as “the systematic recognition of potential events and situations that may lead to changes in the existing and future course of action”. This principle lays emphasis on the fact that there are multiple drivers/outcomes for every process in a business. Thus, a good manager should focus on building up the best possible structure for the given process in order to make sure that it meets the desired results.

Leadership is another principle that is very useful in change management process. It refers to the ability to make sound decisions based on facts. It is a common trait of good leaders. They need to use their information technology expertise in order to help employees come up with quality work. Good managers must use dedicated resources to help employees meet their project objectives.

In order to get people together and accomplish desired goals in change management process, a good manager needs to implement certain leadership styles. The most effective leadership styles are: team leadership, the vision and mission style, and the balanced approach. Team leadership is a style where the leader is in constant interaction with all people involved in the project. He or she guides everyone towards the achievement of common goals while providing feedback and getting people together to face problems.

The vision and mission style project management is also another important principle in project management. It is similar to the team leadership concept, except it gives more importance to the long-term plan and less emphasis to short-term goals. In the balanced approach, the project managers lays down the project objectives, makes plans for achieving them, provides support for employees to reach these objectives, provides opportunities to employees for contributing to the success of the project, provides resources, and teaches people how to contribute effectively. Top contributors are rewarded with high salaries, fringe benefits, and a raise of senior management positions.

The principles of this article can be applied to any management process. Each principle requires managing the stakeholders and ensuring that they are satisfied. Project planning, assessment, scheduling, resource allocation, cost control, cost management, quality management, and implementation must be managed effectively and appropriately by the key stakeholders. Only then can project goals are achieved successfully.

In project management, the goal of all stakeholders is always the same: success for the organization as a whole. The difference between these goals, however, is that some stakeholders are major financial contributors, while others may be able to provide valuable inputs only if their needs are understood and respected. Successful process management depends on the ability of managers to strike the right balance among the different stakeholders in an effective and respectful manner. They must be capable of seeing each stakeholder as an individual, with his/her own needs and feelings, views, and ideas. Good managers will ensure that all stakeholders are included in meetings and decisions; will act with fairness and compassion toward all of them, and will contribute productively to the overall success of the organization. In the end, only by managing and aligning the stakeholders effectively will the process be successful.


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